普悦设计× tea‘stone:商业逻辑上的场所精神展现-作品收藏

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普悦设计× tea‘stone:商业逻辑上的场所精神展现

发布时间:2020年08月12日 11:17:56 手机版

软装设计

成功的贸易空间设计 ,其底层是贸易运营的逻辑Successful commercial space design liesin commercial operations strategytea’stone,是中国专业纯茶时尚声调的开创者,经由过程对中国传承千年的

成功的贸易空间设计 ,其底层是贸易运营的逻辑

Successful commercial space design liesin commercial operations strategy

tea’stone,是中国专业纯茶时尚声调的开创者,经由过程对中国传承千年的茶文化,进行今世化与年青化的再造,以“一人一席”的吃茶品茗新规仪,缔造出时另有趣的品茗语境,引领今世茶美学糊口体例。室内及SI设计拜托中国新锐设计机构普悦设计担纲完成。

tea’stone is the founder of professional and modern tea culture in China.Through Chinese tea culture heritage,which has the history of thousands of years,designers created an interesting contemporarytea drinkingstandart tolead the modern aestheticstyle with brand new tea drinking rules of "one person,one seat".Chinese cutting-edge design agency idodesign.cnwas chosen to implement the idea through interior, soft decorations and SI design.

tea’stone在中国的第三家店位于深圳最高楼安然金融中间,这里是全深圳的城市商务封面区域,四周满溢着精英的品质和时尚、年青的咀嚼。任何成功的贸易都需要顺势而为,商务——即是刻印在这家店骨子里的基因。

The third store of tea’stone in China is locatedin the Ping An International Finance Center,the highest building in Shenzhen.It is the city business area of Shenzhen,the center of elite brands, fashion and young taste.Any successful business needs to follow the trend,this principle became the core driving idea of this store’s design.

01

从源于地段的基因中 ,发展空气

The unique atmosphere of place

一个好的设计,起首要帮忙拜托者告竣方针。作为tea’stone团队摸索CBD区域贸易运营的首家店肆,安然店要解决的重要问题,即是缔造tea’stone专业纯茶时尚声调与商务精英协调融会的空间空气。

A good design always aims tohelp the client achieve the goal.That is why the design teamkept exploaring the best solutions for the first storeof tea’stone in Central Business District.They aimed to create a right atmospherefortea'stone professional and modern teadrinking cultureas well as harmonious integration of business elite.

空气营建的精巧,在于掌控调性的“度”。它来自于对品牌素质的发陈设艺术掘和理解,让tea’stone的品牌主张经由过程空间的韵味充实表达;也来自于对精准方针人群的判定和洞察,营建出天然而舒适的吸引力,让品牌的说话在空间的场合精力中共生共融。

The key to the harmonious integration is a contemporary and artistic design of the place.It comes from the deep understanding of the essence of the brand to let tea'stonebe fully expressed through the charm of the space.Another essential part is the judgmentsand insights of the precise target group,they help to make the place more natural and comfortable,and integrate the language of the brand into the spirit of space.

02

以解决问题的聪明 ,缔造新价值

To create a new value,solve the problem of wisdom

设计的价值不但仅是解决问题,更是以最优的解决方案,缔造新的价值。普悦设计在理解产物、操纵空间、计划动线、指导行动、提高评效上付诸尽力,以适合的空间情势,将tea’stone和它的顾客牢牢相连。

The value of design isnot only about solving problems,but also creating new values with optimal solutions.idodesign.cnmakes great effortsin understanding products,rational use of space, planning,leading and improving the evaluation efficiency.In this project everything is done toconnect tea's stone with its customersin an appropriate space form.

商铺的原进口被埋没在扶梯底部的三角形角落里,这个硬伤将客户拒之门外。我们在原进口置入一个富有典礼感的自力通道,向外延长10米且极具表示力的贸易门面,如神秘的洞窟般,让人们在好奇心和摸索欲的差遣下,来到tea’stone的世界。

The original entrance to the storewas hidden in a triangular cornerat the bottom of the escalator,which was not easy for customers to find.After deep consideration,the design team decided toput an independent ceremonialpassageway in the original entrance,which now extends 10 meters outwardand has an expressive commercial facade.The entrance became a mysterious cave,that invites people,driven by curiosity and desire to explore,to visit the world of tea'stone.

置入的通道与商场主动扶梯底部之间的区域,天然构成一个近似内天井的空间。我们对其充实操纵,一方面,在这里计划了一个植物鲜花消售区,顺势获得收益;另外一方面,在与内天井相连的室内墙面上,我们打开一扇条窗,室内的区域得以从一个死角,酿成全部空间中享有最好景不雅和视野的优良区域。

The area between the passagewayand the bottom of the escalator in the shopping mallnaturally forms a spacesimilar to the inner courtyard.Designer from idodesign.cnmade full use of it:on the one hand,they planned a sales areawith plants and flowers to gain some profit;on the other hand,they opened up a window on the wall,connected with the inner space,to let customers enjoy the greenerywhile they are indoor.

03

好的空间,是品牌故事的最好讲述者

Good space design is the best narrator of the brand’s story

tea’stone精选来自中国各区域茶产区、各类型的108种好茶,配以特定的茶器和冲泡体例,调配专业纯茶的时尚美学声调。由此,美茶美器、专业冲泡、新派茶时尚便成为品牌故事的承载者,空间便是它们表演与讲述的布景。

tea'stone presents 108 kinds of best teafrom different tea producing areas in China.Specific tea utensils and brewing methodsinrichthe experience of modern aestheticstyle of tea drinking.Therefore,the tea itselfand professional brewing methodshave become the maincharacters of this brand story,while the interior space has becomethe background of their performance and narration.



设计师将两条长7米的泡台设置在茶社的焦点位置,经由过程一组存储茶叶的隔绝距离柜与点单区域区隔。茶艺师熟知每种茶的冲泡,搭配属于它们的温度和用具,与平常若即若离的精美,便在这水雾氤氲中、光影升腾里落成,好像一场纯熟而高深的表演。

The designers set two 7-meter long tea tablesin the heart of the teahouse,separated from the single point areaby a group of cabinets for storing tea.Tea specialists are experts at all kindsof brewing methods used for each kind of tea,as well as temperature and utensilsneeded to make them.With a finesse,which is not intrinsic to daily life,they give an unforgettable performance to customersin magicatmosphere of light and shadow.

红色透明卡乐板是空间的精灵,在灯光的照耀下,披发出如茶汤般醇厚晶莹的光彩。它化身泡台前的吧椅,客人模糊落座,让空间平增了几分专业、鉴赏的格调。它也是茶仓的外套,让每款茶叶布满汗青感又具诗意的形象,幻化成储藏着厚重文化的典礼感。

Red transparent cube for storing teais the spirit of this space.In this dull 室内装饰设计培训light it emitsa crystal-clear mellow color of tea.It is an embodimentof the bar chairin front of the tea tables,that makes the spacemore professional and appreciative.It is also transparent,so the customers can see all kinds of tea through it,to think about historical and poetic images of tea,that have created the sense ofritual within Chinese culture.

04

当达致纯洁,核心才会归于物和人

When reaching the purity, the focus is given to things and people

热烈喧腾的红,就该由沉着制止的色彩和情势,来凝固成空间的均衡感和戏剧性。并应用建筑布局的表示手法,让室内到达如建筑空间般的纯洁感。当我们置身于更纯洁的建筑空间内时,留意力才会更多聚焦在空间里的物,和人自己的感触感染。

The “hot” red should be solidified intoa sense of balanceand drama in the spaceby cool and restrained colors and forms.The expression techniques of architectural structuresshould be used to add a pure sen搜索引擎优化farchitectural space to the interior.In a pure architectural space people tend to focus more on the objects and feelings of people.

我们设计出多段Z形天花假梁,与室内的原布局立柱毗连,以同一的木纹板做饰面,构成空间有温度有节拍韵律的整体感,传递出沉着制止的基调下空间所具有的张力,一如tea’stone对茶的专研所倾泻的气力。

idodesign.cn team designed multi-section Z-shapedceiling beamsand connected themwith the original structural columns in the room.The veneer is made of grain board,which forms the overall sense of spacewith temperature and rhythm.It conveys the tension of space under the tone of calmness and restraint,just as tea'stone’s devotion to tea.


纯洁,也来自于无处不在的调性,适意而不羁的书法、滑稽雅趣的格调、与茶品同款的插画,点缀了墙面,柔嫩了空间,也让空间有了一缕如有若无、专属的气味。

Pure space, with tonality in everything,traditional calligraphy,delicate style,illustration of tea, decorated walls,soft space – all these create a bit indistin室内软装设计ct,but exclusive atmosphere.

这一缕纯洁的气味,挑动着人们采办的欲求,促进茶品茶器的发卖。我们连系室内动线,在进口区域设置Y形多层货架,与一高一低错落的茶柜构成整体,成为衬托茶与茶器的空间布景。

This wisp of pure breath stirs people's desire to buy,promoting the sale of tea and tea utensils.Designers connected the indoor moving linesto createa Y-shapedmulti-layer shelves in the entrance area with tall and short tea cabinets for storing tea,which became the space background for tea products.

▼原始图 |Ioriginal graph

▼轴测图|Isometric drawing

▼平面图|plan

项目信息

项目名称:tea’stone安然金融中间旗舰店

Project: tea’stone inthe

PingAnInternationalFinanceCenter

项目类型:室内设计| SI设计|软装设计

Type: Interior design | SI design |Soft Decoration

Design unit:idodesign.cn

Location:South Tower of the

Ping An International Finance Center, Futian District,Shenzhen

项目面积:400sqm

Area: 400m²

落成时候:2019年

Year: 2019



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本文标题:普悦设计× tea‘stone:商业逻辑上的场所精神展现

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